The Sin Tax: How the Tobacco Industry’s Heated-Tobacco Health Offensive is Sapping State Revenues

In July this year, senators in Rome received a letter from the local head of tobacco company Philip Morris, containing what he promised was “very important news for Italy.”

The letter highlighted the U.S. Food and Drug in Administration’s (FDA) decision that month to allow Philip Morris International (PMI) to market its flagship heated tobacco device, IQOS, as exposing users to fewer harmful substances than traditional cigarettes.

“The FDA clearance confirms that IQOS, although not without risk, is a fundamentally different product from cigarettes,” wrote the president of Philip Morris Italy, Marco Hannappel.ui per modificare.

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